Website traffic has to be better value than newspaper adverts especially if your visitors have been specifically targeted as needing the service you are offering or the product you are selling. They land on your website ready to buy or make use of the service you are providing.

Prospective customers reading a newspaper ad, may be prompted to pick up the phone or dash to their computers to find your website, but many others will simply circle your ad, intend to do something about it later and then forget all about you. Newspaper advertising can be expensive, whereas with a little effort, website traffic will be sent via the search engines, free.

On the other hand recent consumer research into buying behaviour indicates that advertising your product in a newspaper makes potential customers trust you more. Figures indicate that thirty percent of people are more likely to research online once they have seen a service or product advertised in a newspaper.

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There is a middle ground that may work effectively for you as well, but it does not come entirely free. New electronic media is rapidly changing marketing and advertising and many companies selling over the Internet are changing their websites to attract and retain more website traffic. Other research has shown that some website owners spend up to fifty percent of their earnings on marketing and advertising for little return.

Bearing all this in mind there is much you can do in the design stages to ensure a good level of website traffic. Carefully optimising your pages to attract both customers and search engines is not a difficult task but if you don't want to do it yourself, there are many professionals offering this service.

There are several other ways to promote your site online with minimal costs and it is also important to consider that even when you advertise in the largest national newspapers, you cannot expect such a large audience as when you have put in the work to ensure a rank high in the search engines.