Website visitor counters fall into three categories and can often be confused with each other. Hit, page and web counters are all devices that show how many visits are made to a page in a website, but they differ in whether they measure single or multiple pages, the time over which data can be accessed and cost.

Like all things in life, quality comes at a cost and tracking and counting options that you pay for will generally give you more detailed information. Many free counters offer the bare minimum and are free because you provide the company with a back link. If you want to learn specific details about your traffic you will probably have to pay to upgrade.

The free type of website visitor counters or hit counter displays and measures how many times visitors have viewed a solitary page on your website. These are normally sited on the websites homepage and can be made visible or invisible.

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The advantages of this type is that they are easy to install and can be tailored to fit in with your website design. You will only have to answer a few questions about font and size to be given a JavaScript to copy into your websites html code. The drawback is that you will not know how many unique visitors have visited or over what time period.

The second type of website visitor counters, the page counter is similar and it uses graphics or a line of code to show the number of visitors to a certain pages on your site. The only advantage they have over the former type is that they can measure multiple rather than single pages.

The third type, Web counters offer more in visitor tracking, can measure multiple pages and offer additional statistics. You will be able to track the number of visitors with a comparative summary showing the pages that receive the highest numbers.

It cannot be disputed that website visitor counters work, but if you require more information about your visitors you may be better off installing a tracking system. This will be able to chart visitors from page to page over any period of time.