When copywriting for SEO or search engine optimisation, keyword placement, phrasing of the copy and how it is presented on each and every page in your site can have a huge impact on PR rank and help you get more website hits.

It is necessary to carefully choose your keywords so that fit in with the rest of the text and so are effective. Writing a text of around three hundred words is more than adequate. It will allow keywords to be included and keep your message pertinent. This not only gives the search engines plenty to index but also give your visitors a fair amount of content.

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It's not necessary to overcrowd a page with keywords, but you can include them in headings, sub headings and in the links. Your writing should be conversational, enthusiastic, written for a person rather than a group and get straight to the point.

This is because you need to engage the reader and you will never do this if you confuse them with jargon. If they are baffled, it can even make it look like you have no idea what you are talking about. This does not instil confidence or encourage visitors to buy and once they leave you website they will not return again.

Another common mistake is for a business to invest in setting up a website, search engine optimisation and marketing campaigns, but spend no time on analysing the sites performance. There are several tools to help you track website hits and you can even track your website traffic yourself by using your sites log files.

By doing this, you learn where your traffic is coming from, an important factor and about any site defects. Tracking software will show error pages if users reach a non-existent link. It also allows you to see what platform your users come from and any associated problems.

Your Internet Service Providers log files will record everyone that has visited your site, how long they spend on site and which pages they have visited. This information is essential to see whether you site is working for you and let you know when you get more website hits.

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