According to Internet World Stats 1,666,870,480 people from all around the world use the Internet, which amounts to almost a quarter of the world population and the numbers are growing all the time. It also means potential website users can be found everywhere, but can they find you? Then if they find you, will they bother to stay?

Many people are inclined to put the "cart before the horse" by giving more attention to how website visitors will find them rather than worrying about if they will stay and more importantly buy.

So it's vital to understand that your homepage is the most significant part of your website. It's your window to the whole world and unless you lay it out in the correct manner, visitors will quickly depart no matter how good the product or service is that you are selling.

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The moment a potential customer lands on your homepage, you need to grab their attention so they will stay long enough to find out that you are selling exactly what they want. This means writing copy that explains your offerings effectively and encourages them to stay and explore.

To do this you will need an image or a bold statement that catches their eye immediately. This can be achieved by using a different coloured font that is larger than that of the other content. You need to be creative with a play on words, something that will make website visitors stop and think for a moment.

Images should accurately represent what you are selling and give as much information as possible in the first four sentences, so they don't get bored and move on. List Products or services together so it's easy to see exactly what's on offer and links to more information will encourage exploration.

Another mistake is to list all the prices on the homepage, as this can discourage website visitors from actually buying, but giving concise information can convince them they really need what you are selling, regardless of cost.

An effective homepage should be well laid our without fancy fonts, but with content free of spelling and grammar mistakes and up to date information. Make sure it is simple to navigate with fun to click links that are well labelled.

Once this is in place, you can SEO your site and start drawing in the potential website visitors that can be found everywhere.

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