How To Get Your Prospects To Pay For Your Ads
Here's an idea that's a little bit different . . . it can help you bring in a
lot more sales for your full product and bring people to your website.
It's how you can use Internet auctions to get people to pay to receive your
sales material.
Strange, but true.
You can use the auction to bring people to your website in order to tell them
more about your product - and sell them! If you are selling a high priced
product, you might not have the space or want the space to have people read
through a long, lengthy sales letter on an auction site. You can put up a
report, for example, that you are selling for a one penny, fifty cents, or one
dollar (depending on what it is). The report can be a collection of articles
you've written or just one article with your signature at the bottom.
You can actually sell that through what ebay calls a Dutch Auction, which is
when you have more than one item for sale. That report can then get people to
your web site or it can actually sell a product if you want to do it that way.
Say you put up fifty of these reports for sale for $1.00, and people bid on
them. Then you can deliver it to them electronically by immediate download. If
you have e-mail, you can e-mail the report to them.
That report can lead people to your web site or it can lead people directly to a
product.
Another take on this, using the same concept, is you can actually sell the
report very cheaply just as a vehicle to have that advertising on the auction
site.
The reason you would want to do this is, especially if you are selling a high
priced product, is because you may not have the space to put a lot of
information on the auction site. By doing this, you can lead people to your web
site where you can go through a more thorough explanation, and attempt a more
thorough job of selling your product to them . . . and that can get more people
to go ahead and respond!
I would recommend selling a collection of 'reports' and selling them for $1.00.
If the subject is of interest to your visitors they will buy it. Immediately
after payment send them the download link or attach the reports to the email you
send them if the file isn't over 1MB.
When you send them the file also ask them if they would like to receive your
'newsletter' and ask them to respond by putting 'yes' in the body or subject of
the return message. That gives you the permission you need to follow-up with
them.
Build your list and sell your products but also provide good solid information
your prospects can use. It's a win-win situation.
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